Growth Strategist
Before You Apply
Please read this document carefully before applying. We are not hiring someone to simply schedule posts, upload content, or manage social media accounts.
We are looking for someone who can think strategically, generate content ideas, understand audience psychology, build personal brands, support product growth, and help our brands consistently stay visible in front of the right audience.
Why This Role Exists
We are building multiple brands across AI, automation, software, business growth, and digital tools. Content is one of the most powerful growth channels for modern businesses, but our goal is not simply to post content.
Brands You May Work On
- Coach Ravikant
- Foxxy Digital Tools
- Premium Business Tools
- Scan My Social
- Future SaaS products
- Future brands launched by our team
The Growth Goal
What This Role Is NOT
- Simply scheduling posts.
- Posting content without strategy.
- Copying competitors.
- Publishing random content.
- Creating generic AI-generated content.
- Waiting for instructions before taking action.
- Managing social media without understanding business goals.
- Focusing on activity instead of outcomes.
- Acting like a social media operator.
We are looking for a strategist and growth thinker.
Who This Role Is Perfect For
- You naturally observe content and think, “This could have been made better.”
- You enjoy studying successful creators, coaches, marketers, founders, and brands.
- You analyze why certain videos, ads, posts, and campaigns perform well.
- You enjoy generating ideas, content angles, hooks, and campaign concepts.
- You enjoy understanding audience psychology and human behaviour.
- You enjoy building personal brands and business brands.
- You actively use AI tools and look for ways to improve productivity.
- You enjoy learning, experimenting, and improving.
- You prefer ownership and autonomy over micromanagement.
- You want to build skills in growth marketing, content strategy, personal branding, and AI-assisted workflows.
Your Mission
Every content idea should have a purpose. Every campaign should support business goals. Every script should be designed to capture and retain attention.
How Success Will Be Measured
| Outcome Area | What We Will Look At |
|---|---|
| Audience Growth | Followers gained, reach growth, profile visits, and community growth. |
| Engagement Growth | Likes, comments, shares, saves, and meaningful interactions. |
| Content Performance | Views, watch time, retention, and overall content quality. |
| Lead Generation Contribution | Leads generated through content, leads generated through communities, and product enquiries generated. |
| Initiative | Ideas contributed, opportunities identified, experiments launched, and improvements recommended. |
Expected Deliverables
Content Strategy
- Monthly content strategy
- Weekly content plans
- Content calendars
- Content pillar frameworks
- Campaign content plans
Script Writing
- Reel scripts
- Personal branding scripts
- Educational content scripts
- Founder content scripts
- Story-based content scripts
- Meta ad scripts and UGC ad concepts
Research & Recommendations
- Competitor research
- Audience research
- Trend research
- Content opportunity research
- New growth opportunities
- Platform-specific growth recommendations
Reporting
- Weekly growth reports
- Monthly growth reports
- Content performance reports
- Growth opportunity reports
Core Responsibilities
| Responsibility | What You Will Own |
|---|---|
| Growth Strategy & Audience Development | Build monthly growth strategies, weekly growth plans, audience research, competitor analysis, trend research, audience psychology research, content opportunities, campaign ideas, growth experiments, and content idea banks. |
| Content Strategy & Brand Development | Create content strategies, calendars, weekly plans, campaigns, content pillars, scripts, personal brand systems, founder content strategies, production coordination, and content system improvements. |
| Community Growth & Product Marketing | Grow WhatsApp communities, create engagement campaigns, encourage referrals, support Scan My Social launch, build waitlists, identify beta users, collect feedback, and support future product launches. |
| Partnerships & Collaborations | Identify influencers, collaboration opportunities, affiliate opportunities, reach out to potential collaborators, track partnership opportunities, and recommend strategic collaborations. |
| Analytics, Optimization & Growth Reporting | Track reach, saves, shares, profile visits, audience growth, community growth, content-generated leads, community enquiries, top-performing content, low-performing patterns, and experiment learnings. |
Founder Content Pipeline Management
- Maintain content backlog
- Maintain script queue
- Maintain content calendar
- Maintain recording schedules
- Ensure content readiness
- Ensure founder content consistency
- Coordinate content production
- Keep growth initiatives moving across teams
Working Relationships
You will work closely with Ravikant, Rahul from Video Editing & Design, Devang from AI & Automation, the Sales Team, and the future Meta Ads Specialist. You will not directly manage these departments, but you will collaborate closely to ensure growth activities are executed successfully.
AI Usage Expectations
AI proficiency is mandatory. You should already be actively using AI tools in your daily workflow.
We do not expect AI to replace thinking. We expect AI to help great thinkers work faster.
First 30 / 60 / 90 Days
First 30 Days
- Understand all brands and audiences.
- Audit existing content.
- Understand current systems.
- Create content pillars.
- Identify quick-win opportunities.
First 60 Days
- Establish content planning systems.
- Improve script quality.
- Improve growth systems.
- Improve community engagement.
- Launch growth experiments.
First 90 Days
- Demonstrate measurable audience growth.
- Improve engagement metrics.
- Build a consistent content pipeline.
- Improve community growth.
- Contribute to product awareness and growth.
Non-Negotiables & Tools
Non-Negotiables
- Strong written communication
- Ownership mindset
- Deadline commitment
- Learning attitude
- AI-first approach
- Research-driven thinking
- Transparency in communication
- Initiative and accountability
Tools You Will Be Expected To Use
- ChatGPT, Claude, Gemini, Grok, Perplexity
- Canva
- Meta Business Suite
- Google Workspace
- Notion or equivalent documentation tools
- Social media scheduling tools
- Analytics tools
Working Style
We are outcome-driven and do not measure success based on hours worked. What matters is ownership, accountability, consistency, communication, quality, and results.
People Who Usually Succeed Here
- Naturally curious
- Fast learners
- Resourceful
- Self-managed
- Outcome-oriented
- Comfortable with technology and AI
- Strong communicators and problem solvers
People Who Usually Struggle Here
- Need constant supervision
- Wait for instructions
- Avoid accountability
- Resist technology or AI
- Miss deadlines frequently
- Focus only on completing tasks
- Lack initiative
Compensation & Selection Process
Compensation
Compensation will be based on experience, skill level, portfolio, growth strategy capabilities, script writing ability, AI proficiency, and overall fitment for the role.
For exceptional candidates who demonstrate strong ownership, strategic thinking, and execution capabilities, growth opportunities will be significantly higher than traditional roles.
Selection Process
- Application Review
- Practical Assignment
Audit accounts, suggest content pillars, create content ideas, write scripts, or suggest growth opportunities. - Interview
- Final Discussion
Final Note
We are not looking for someone to simply manage social media. We are looking for someone who can think, create, strategize, experiment, build audiences, support product growth, and contribute to meaningful business outcomes.
Ready to apply?
Please apply only after reading the role document properly. The form will ask for your basic details, role preference, resume, and relevant work/portfolio links.
Apply Now →