Meta Ads & Lead Generation Specialist
About The Role
We are looking for a highly capable Performance Marketing & Lead Generation Specialist who can take complete ownership of lead generation for our growing portfolio of digital product, software, AI, and SaaS brands.
This is not a traditional Meta Ads role where the objective is simply to launch advertisements. The objective is to build, optimize, and maintain a reliable lead generation engine that continuously generates qualified leads while maintaining cost efficiency and campaign stability.
The selected candidate should be comfortable working in a multi-brand, multi-campaign environment and capable of managing growth across all active brands.
Brands & Products
Current Brands
- Foxxy Digital Tools
- Premium Business Tools
- Scan My Social
Additional brands may be launched in the future. Comfort managing multiple campaigns across brands simultaneously is required.
Products We Market
Technical expertise in every product is not required, but understanding customer use cases and positioning is essential.
Core Responsibilities
| Responsibility Area | Key Duties | Metrics & Formats |
|---|---|---|
| Lead Generation | Generate a consistent flow of qualified leads. Manage volume growth, quality improvement, acquisition costs, and campaign scalability through Meta Ads. | Total volume, CPL, quality rate |
| Campaign Management | Own campaign setup, optimization, budgets, audience tests, creative tests, scaling, and troubleshooting. | CPL, CTR, CPC, CPM, conversion rate, cost per result |
| Creative Testing | Improve performance through hook testing, offer testing, competitor research, and creative format experiments. | UGC, founder videos, testimonials, problem-solution ads, statics, carousels |
| Business Continuity | Monitor account and campaign health, maintain documentation, and identify risks before they become major problems. | Stable lead flow independent of one campaign, account, or creative |
Daily Operations & Infrastructure
Daily Activities
- Review: Active campaigns, spend, leads generated, CPL, quality, and budget utilization.
- Analysis: Identify winning campaigns, underperformers, CPL increases, fatigue, and bottlenecks.
- Research: Competitor ads, industry trends, winning hooks, and new opportunities.
- Reporting: Maintain daily, weekly, and monthly reports answering what worked, what failed, why, and what the next action is.
Minimum Testing Standards
Systems & Infrastructure
Maintain organized records of business managers, ad accounts, pages, pixels, domains, landing pages, campaign structures, and reporting dashboards.
Funnel Awareness
Understand the complete customer journey to identify drop-offs and suggest improvements.
AI Integration
Comfort using AI tools such as ChatGPT and Claude for ad copy, ideation, audience research, campaign analysis, and productivity.
Role Boundaries
Covered Under This Role
Lead generation, campaign management, optimization, creative and audience testing, market research, reporting, funnel analysis, AI-assisted optimization, and documentation.
NOT Covered Under This Role
Sales closing, customer support, graphic design, video editing, website/software development, HR, finance, or customer onboarding. You may contribute ideas, but ownership belongs to the respective teams.
Performance Evaluation
| KPI Metric | Weight | Evaluation Criteria |
|---|---|---|
| Qualified Leads Generated | 40% | Ability to consistently generate qualified leads. |
| CPL Achievement | 25% | Ability to maintain efficient acquisition costs. |
| Lead Quality | 15% | Lead quality and sales team feedback. |
| Campaign Stability | 10% | Ability to maintain smooth campaign operations. |
| Reporting & Communication | 5% | Quality and consistency of reporting. |
| Testing & Innovation | 5% | Testing discipline and contribution of new ideas. |
Candidate Requirements & Process
Requirements
- Mandatory: Minimum 3 years Meta Ads experience, proven lead generation experience, multi-campaign management, strong analytical/reporting skills, and familiarity with AI tools.
- Preferred: SaaS marketing, digital products, B2B lead generation, or agency environment.
Compensation & Benefits
Compensation will be aligned with market standards considering experience and demonstrated performance. Performance-based incentives may be offered separately.
Recruitment Process
- Application Review
- Initial Discussion
- Skill Assessment & Performance Review
- Final Interview
- Compensation Discussion & Offer Release
Proactive communication is required. Campaign issues and restrictions must be escalated quickly with ownership of problem resolution.
Ready to apply?
Please apply only after reading the role document properly. The form will ask for your basic details, role preference, resume, and relevant work/portfolio links.
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